Magic Moments Vodka was launched in the deluxe vodka category in November 2005.It is today the fastest growing brand in its category. M2 has succeeded in creating a new price point. The packaging was an instant hit- frosted bottle with a unique guitar shaped glass window, a feature not seen in any other Indian vodka.

M2 had a brand new packaging launch in Sept 2007.There was direct printing on the bottle again a feature that does not exist in any Indian brand. 

M2, which is also a millionaire brand has recently won accolades in the international arena by getting the gold medal at Monde Selection 2010.