New Year revellers warned about fake vodka

Revellers looking to buy cheap alcohol to see in the New Year have been warned about the dangers of counterfeit vodka.

The genuine article: but this year's revellers are being warned to be on their guard against counterfeit alcohol Photo: Alamy

10:45AM GMT 31 Dec 2011

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Council trading standard teams have recently seized fake vodka with high levels of methanol, which is also used to make anti-freeze and can lead to blindness. Industrial solvents have also been found in the bottles.

One shopkeeper was fined £16,000 after Surrey County Council seized bottles of fake Glen's Vodka, which was found to contain 235 times more methanol than the legal limit allowed.

Signs that a bottle of vodka may be counterfeit include:

* The liquid inside smelling of nail varnish;

* Wonky labels with poor quality print and spelling mistakes;

Magic Moments vodka

Magic Moments vodka has a variant called Remix flavored vodka. Remix has 6 flavors – orange, green apple, lemon, lemongrass & ginger, raspberry and chocolate. The new look and variants have invoked an extremely positive response.

All the flavours of Magic Moments Remix Vodka has recently won various awards in the International Spirits Challenge and Monde Selection Award 2011.

Magic Moments Vodka was launched in the deluxe vodka category in November 2005.It is today the fastest growing brand in its category. M2 has succeeded in creating a new price point. The packaging was an instant hit- frosted bottle with a unique guitar shaped glass window, a feature not seen in any other Indian vodka.

M2 had a brand new packaging launch in Sept 2007.There was direct printing on the bottle again a feature that does not exist in any Indian brand. 

M2, which is also a millionaire brand has recently won accolades in the international arena by getting the gold medal at Monde Selection 2010.

Hrithik unveils the new look of Magic Moments brand of vodka ...

M2-Magic Moments Vodka, a Radico Khaitan Ltd. brand, has recently launched its seven flavors for Indian market. The flavors are raspberry, ginger, lime, lemon grass, green apple, chocolate and orange.

The new brand is targeted at youth. The M2-Magic Moments Vodka has unique packaging which draw consumer attention. The bottles have graphics directly printed on to them, and Radico Khaitan has invested in the latest packaging decoration technology currently being used in Europe.

M2-Magic Moments Vodka promises everything that a person’s life should have – enjoyment, fun, zest and zing. It’s a product which stands for excitement in life.

Bollywood actor Hrithik Roshan has been signed on as the brand ambassador for M2 – Magic Moments vodka. The energy and stylish modern appeal of Hrithik fits well with the international, young, energetic Magic Moments vodka brand and the experience that it promises its consumers.